Recently I was reading a forum where small business crafters were debating the costs associated with taking credit cards at craft shows. One person decided against taking credit cards due to the fees that the credit cards charge. She did not want to pass that expense to her customers.
My husband & I used to sell candles at craft fairs and flea markets. At first it was cash only. The products ranged from $4 to $25 each. The day we started taking credit cards our sales increased at least 50%. Not only did we get more customers, but more importantly the amount each customer spent increased dramatically.
Also, when someone is counting the cash in their pocket, they are less likely to make an impulse purchase. How many times has someone walked away because they wanted to be sure that your product was the one they REALLY wanted to spend their cash on or come to find out they didn't have enough with them. Then compare that to how often that person actually came back to purchase your product.
Accepting credit cards will pay for itself with increased sales without having to increase your prices or charge a credit surcharge.
